list price

plural list prices

1. businessThe retail selling price of an item, as recommended by the manufacturer or retail distributor, or as listed in a catalog.

   Publishers typically sell hardcover books to retailers at half the list price, while retailers set consumer prices.

   2009 October 20, Motoko Rich, “In Book-Pricing Battle, How Low Can They Go?”, in New York Times, retrieved 23 Oct 2011

   2 more examples

   A respectable workman was with me yesterday, and objected that you receive from Mr. Cheetham a higher payment than the list price.

   1870, Charles Reade, chapter 5, in Put Yourself in His Place

   Paying the manufacturer's list price shown on the window sticker of a new car may be about as smart as snapping up an itinerant rug merchant's opening offer.

   1966 April 29, “Autos: How to Pay Less for a New Car”, in Time