location, location, location

proverb

The most important consideration in buying real estate is its location.

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Meanings

proverb
  1. The most important consideration in buying real estate is its location.
  2. broadlyLocations are important.

    It's all about location, location, location, and Google's goggles will have a direct bead on you 24 hours a day.

    2013, Wheeler Winston Dixon, Streaming: Movies, Media, and Instant Access, University Press of Kentucky, →ISBN, page 131
    3 more examples

    One could argue that sports are no different from fast foods—it's all location, location, location. Because the core sport product is a game form, simultaneously produced and consumed, it makes sense that the venue of that game form should maximize exposure.

    2007, Bernard James Mullin, Stephen Hardy, William Anthony Sutton, Sport marketing, Human Kinetics, →ISBN, page 345

    Theatre is all about location, location, location. More than most art forms, it is rooted in a specific time and place.

    2011, Aleks Sierz, Rewriting the Nation: British Theatre Today, A&C Black, →ISBN, page 10

    Location, location, location. The iPhone makes good use of knowing where you are in the Maps app and several other apps and by geotagging photos taken with its camera.

    2011, Bob LeVitus, iPhone 4S For Dummies, John Wiley & Sons, →ISBN, page 255

Origin

Often attributed to English property tycoon Harold Samuel, Baron Samuel of Wych Cross, but the phrase was already in common use when he was still quite young.

Full word history & related roots →

Translations

Chinese Mandarin 位置第一
  • 位置第一 (wèizhi dì-yī)most important consideration in buying real estate is its location
Finnish sijainti, sijainti, sijainti
  • sijainti, sijainti, sijaintimost important consideration in buying real estate is its location
Cite this entry
APA

location, location, location. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/location%2C%20location%2C%20location

MLA

“location, location, location.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/location%2C%20location%2C%20location. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “location, location, location,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/location%2C%20location%2C%20location.

Source: location, location, location on Wiktionary, CC BY-SA 4.0.