Meanings
plural lovemarks
- businessAn enhanced brand that inspires love and respect in consumers.
A recent attempt to add metrics to lovemarks can be seen in a Journal of Advertising Research article by Pawle and Cooper (2006). The authors developed a measure for emotion […]
2015, Douglas C. West, John Battice Ford, Essam Ibrahim, Strategic Marketing: Creating Competitive Advantage, page 2061 more example
The corporate brand can become a lovemark because of the firm's products, but as a concept a lovemark in no explicit way dictates purchase, awareness or loyalty of ^([sic]) a particular product.
2013, Proceedings of the 3rd International Conference: Quantitative and Qualitative Methodologies in the Economic & Administrative Sciences (QMEAS 2013), page 383
Origin
From love + mark, modelled on trademark or similar. Introduced in the 2004 book Lovemarks, by businessman Kevin Roberts.
Full word history & related roots →Cite this entry
lovemark. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/lovemark
“lovemark.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/lovemark. Accessed November 2, 2026.
WatkinsX Dictionary, s.v. “lovemark,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/lovemark.
Source: lovemark on Wiktionary, CC BY-SA 4.0.