low road

plural low roads

1. idiomaticA course of action which is undignified, wrongful, or otherwise unseemly.

   Burger King and Hardee's took the low road, heavily promoting gut-busting sandwiches like the Enormous Omelet and the Monster Thickburger.

   2005 June 6, Jyoti Thottam, “Fast-Food Face-Off”, in Time, retrieved 19 Jan 2008

   1 more example

   "[T]he national campaign took the low road in too many cases instead of the high road. On the high road would've been the urban agenda. On the low road all we had was personal vilification."

   1988 November 7, Sam Roberts, “Metro Matters: Urban Issues Get Short Shrift In '88 Campaign”, in New York Times, retrieved 25 Mar 2014

   Antonyms: high road