macromarketing

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noun

The use of marketing strategies that focus on large markets (macrosegments) rather than individual consumers etc.

Scrabble 25
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Meanings

nounmacromarketing (uncountable)
  1. uncountablebusinessThe use of marketing strategies that focus on large markets (macrosegments) rather than individual consumers etc.

Origin

From macro- + marketing.

Full word history & related roots →
Cite this entry
APA

macromarketing. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/macromarketing

MLA

“macromarketing.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/macromarketing. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “macromarketing,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/macromarketing.

Source: macromarketing on Wiktionary, CC BY-SA 4.0.