masculinist

1. not comparableRelating to or in accordance with masculinism.

   We live in a masculinist-oriented (as opposed to a feminist-oriented) society. That is, we live in a society which rewards masculine action, even if such action is taken by a woman.

   1985 April 27, Michael Zonta, “Men and the Sexual Revolution”, in Gay Community News, page 5

   2 more examples

   But evolutionary psychology, as it has been disseminated across mainstream consciousness, is a cranky and despotic Cyclops, its single eye glaring through an overwhelmingly masculinist lens. I say "masculinist" rather than male because the view of male behaviour promulgated by hard-core evolutionary psychologists is as narrow and inflexible as their view of womanhood.

   1999 March 19, Natalie Angier, The Guardian

   This includes research that examines the role that adolescent "tinkering" plays in developing mechanical interests and aptitudes; male and female patterns of participation in Internet-based communications; the prevalence of masculinist "search and destroy" narratives in video and computer games; the masculine subcultures of computing, including the close links between technophilia and technoporn; and the cultivation of gendered differences in consumer desire in technomarketing.

   2002, Sue Curry Jansen, Critical Communication Theory, page 84

plural masculinists

1. An advocate of masculinism.