micro-targeting

A form of microtargeting — The targeting of small, specific demographics on a person-by-person basis.

Meanings

nounmicro-targeting (uncountable)
  1. alternativeuncountableAlternative form of microtargeting.
    1 more example

    “This story is more evidence that the online political advertising market is essentially the Wild West. Whether it’s allowing Russians to purchase political ads, or extensive micro-targeting based on ill-gotten user data, it’s clear that, left unregulated, this market will continue to be prone to deception and lacking in transparency,” he said.

    2018 March 17, Carole Cadwalladr, Emma Graham-Harrison, “Revealed: 50 million Facebook profiles harvested for Cambridge Analytica in major data breach”, in The Guardian
Cite this entry
APA

micro-targeting. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/micro-targeting

MLA

“micro-targeting.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/micro-targeting. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “micro-targeting,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/micro-targeting.

Source: micro-targeting on Wiktionary, CC BY-SA 4.0.