microinfluencer

plural microinfluencers · alternative micro-influencer

1. social mediaAn Internet celebrity with a relatively small following on a social media platform.

   Accounts with between fifty thousand and two hundred thousand followers are considered “microinfluencers,” and tend to have higher engagement rates—that is, a larger share of their followers like, favorite, or comment on their posts—than those with millions of followers.

   2017 April 17, Rachel Monroe, “#Vanlife, the Bohemian Social-Media Movement”, in The New Yorker, archived from the original on 04 Aug 2017

   1 more example

   By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands.

   2018 November 11, Sapna Maheshwari, “Are You Ready for the Nanoinfluencers?”, in The New York Times, archived from the original on 05 Apr 2020