micromarketing

M3I1C3R1O1M3A1R1K5E1T1I1N1G2

noun

The use of marketing strategies that focus on specific small markets (microsegments) or individual consumers.

Scrabble 25

Meanings

nounmicromarketing (uncountable)
  1. uncountablebusinessThe use of marketing strategies that focus on specific small markets (microsegments) or individual consumers.

Origin

Cite this entry
APA

micromarketing. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/micromarketing

MLA

“micromarketing.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/micromarketing. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “micromarketing,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/micromarketing.

Source: micromarketing on Wiktionary, CC BY-SA 4.0.