native advertising

noun

A type of surreptitious advertising that matches the form and function of the platform upon which it appears, often in the form of advertorials.

Meanings

nounnative advertising (uncountable)
  1. uncountablebusinessA type of surreptitious advertising that matches the form and function of the platform upon which it appears, often in the form of advertorials.

    Another recent innovation in the online advertising space is native advertising, which bridges the worlds of advertising and content.

    2014, Shiv Singh, Stephanie Diamond, Social Media Marketing For Dummies, John Wiley & Sons, →ISBN, page 289

    Synonyms: sponsored content

Synonyms & antonyms

nounA type of surreptitious advertising that matches the form and function of the platform upon which it appears, often in the form of advertorials.

Translations

French publicité caméléon, publicité intégrée
  • publicité caméléontype of advertising
  • publicité intégréetype of advertising
Polish reklama natywna
  • reklama natywnatype of advertising
Cite this entry
APA

native advertising. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/native%20advertising

MLA

“native advertising.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/native%20advertising. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “native advertising,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/native%20advertising.

Source: native advertising on Wiktionary, CC BY-SA 4.0.