newsjacking

N1E1W4S1J8A1C3K5I1N1G2

noun

A public relations technique involving piggybacking off the attention of the news media on another item.

Scrabble 28
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Meanings

nounnewsjacking (uncountable)
  1. uncountableA public relations technique involving piggybacking off the attention of the news media on another item.

Origin

Blend of news + hijacking.

Full word history & related roots →
Cite this entry
APA

newsjacking. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/newsjacking

MLA

“newsjacking.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/newsjacking. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “newsjacking,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/newsjacking.

Source: newsjacking on Wiktionary, CC BY-SA 4.0.