off-brand

adjective

Not serving the public image of an organisation or a person; inconsistent with one's reputation.

Opposite
on-brand
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Meanings

adjectiveoff-brand (comparative more off-brand, superlative most off-brand)

comparative more off-brand · superlative most off-brand

  1. businessNot serving the public image of an organisation or a person; inconsistent with one's reputation.

    Me treating [Naomi] Wolf like a branding problem would be about as off-brand as I could get.

    2023, Naomi Klein, Doppelganger: A Trip into the Mirror World, Penguin, →ISBN, page 57

    Antonyms: on-brand

  2. attributiveAttributive form of off brand: generic.

Synonyms & antonyms

adjectiveNot serving the public image of an organisation or a person; inconsistent with one's reputation.

Opposite
on-brand
Cite this entry
APA

off-brand. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/off-brand

MLA

“off-brand.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/off-brand. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “off-brand,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/off-brand.

Source: off-brand on Wiktionary, CC BY-SA 4.0.