overbrand

present singular third person overbrands · participle present overbranding · participle past overbranded · past overbranded

1. businessTo use too many brands (proprietary names in marketing).

   The good news is that overbranding and the absence of a coherent brand strategy are an obvious problem, if not a crisis. Anyone can count brands...

   2008, David A Aaker, Spanning Silos: The New CMO Imperative

   2 more examples

   "They had overbranded and had too many branding levels with three different divisions and all of their products using the ITT prefix," says Hayes Roth...

   2006, Ronald J Alsop, The 18 Immutable Laws of Corporate Reputation

   If the product name is mentioned more than once in a sound bite and in the narration, you've more than likely overbranded it. Don't overburden your expert.

   2007, Neil Henry, American carnival: journalism under siege in an age of new media