pack-in

plural pack-ins

1. A product that comes bundled with another product, in the same box.

   Not all promotions simply reward trade channels with free goods, extra discounts off invoice, extra pack-ins, and so forth.

   1988, Allan J. Magrath, Market smarts: proven strategies to outfox and outflank your competition

   4 more examples

   The prohibition would include offers of "pack-ins" (small toys or other objects included in the package), "pack-ons" (cut-outs on the side of a cereal box), reusable containers, self-liquidating premiums, and any kind of remuneration for purchase, including free gifts.

   1977, Richard Adler, Research on the effects of television advertising on children

   This segment of sales promotion - premiums and incentives — also includes use of contests such as Benson & Hedges' 100 Sweepstakes, as well as factory pack-ins.

   1984, Marketing & Media Decisions, volume 19, page 130

   Software pack-ins include Virgin's The Daedalus Encounter, Tsunami's Silent Steel, Activision's Muppet Treasure Island and Spycraft, Origin's Wing Commander IV, and Xiphius' Encyclopedia Electronica.

   1997, Boot, volume 2, page 65

   By 1994, gamers had come to expect that each new system would include one or more games in the package. "Pack-ins" enabled buyers to immediately enjoy a game specifically coded to deliver an experience that only their newly acquired hardware could deliver.

   2013, Sam Pettus, Service Games: The Rise and Fall of SEGA: Enhanced Edition