pattern interrupt

plural pattern interrupts

1. countableuncountableneuro-linguistic programmingA way of changing a person's mental, emotional, or behavioral state or strategy.

   Because our states constantly get interrupted and altered, having access to several good pattern interrupts enables us to not let some states become too powerful or overwhelming.

   2003, L. Michael Hall, The Sourcebook of Magic: A Comprehensive Guide to NLP Change Patterns, 2nd edition, Crown House Publishing, →ISBN

2. countableuncountablebusinessSuch a technique used strategically for marketing or sales purposes.

   Coming at things from a different angle is an extremely effective way to achieve pattern interrupt because your message can stand out within the muddle of an inbox.

   2020 July 17, Patricia Duchene, “The Science Behind Pattern Interrupt”, in Forbes

   1 more example

   When pattern interrupts are used strategically, they can pay out huge dividends. One of most intriguing examples of the empowerment is the queen of shock herself: Lady Gaga.

   2012, Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing, St. Martin's Press, →ISBN