pay-per-click

noun

An online advertising model in which the advertiser pays the publisher (typically a search engine or website owner) whenever the ad is clicked by a user.

Similar
PPC
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Meanings

nounpay-per-click (uncountable)

alternative pay per click

  1. InternetattributiveoftenuncountablebusinessAn online advertising model in which the advertiser pays the publisher (typically a search engine or website owner) whenever the ad is clicked by a user.

    Synonyms: PPC

Synonyms & antonyms

nounAn online advertising model in which the advertiser pays the publisher (typically a search engine or website owner) whenever the ad is clicked by a user.

Similar
PPC
Cite this entry
APA

pay-per-click. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/pay-per-click

MLA

“pay-per-click.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/pay-per-click. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “pay-per-click,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/pay-per-click.

Source: pay-per-click on Wiktionary, CC BY-SA 4.0.