pointcasting

P3O1I1N1T1C3A1S1T1I1N1G2

noun

Transmission of targeted information to a single person

Scrabble 17
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Meanings

nounpointcasting (uncountable)
  1. uncountableTransmission of targeted information to a single person

    This is referred to as pointcasting, as opposed to broadcasting.

    1996, Tom Vassos, Strategic Internet Marketing, →ISBN, page 127
    2 more examples

    Pointcasting is a service that allows customers to click on ads that interest them.

    2002, Philip Kotler, Marketing Moves: A New Approach to Profits, Growth, and ..., →ISBN, page 44

    The popular wisdom that the Web functions as a narrowcasting or pointcasting medium is not consistent with these data.

    2009, Matthew Hindman, The Myth of Digital Democracy, →ISBN, page 40
verb
  1. gerundparticiplepresentpresent participle and gerund of pointcast
Cite this entry
APA

pointcasting. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/pointcasting

MLA

“pointcasting.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/pointcasting. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “pointcasting,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/pointcasting.

Source: pointcasting on Wiktionary, CC BY-SA 4.0.