Meanings
- uncountablebusinessThe move towards more expensive premium products.
“The pace of premiumization has slowed,” he said.
2009 March 8, Andrew Martin, “Reaching for the Bottom Shelf”, in New York Times1 more example
The demise of the de minimis threshold—a regulatory lifeline for global retailers—has quietly reshaped the cost structures of premium brands like Lululemon […] The death of de minimis is more than a regulatory footnote—it is a harbinger of a new era for premium retail. For Lululemon, the challenge is to navigate this landscape without sacrificing the brand equity that has fueled its rise. Yet, as tariffs and supply chain costs persist, the line between premiumization and price sensitivity grows thinner.
2025 September 10, Theodore Quinn, “The Death of De Minimis and Its Impact on Premium Retail: A Cautionary Tale for Lululemon”, in AInvest
Origin
Cite this entry
premiumization. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/premiumization
“premiumization.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/premiumization. Accessed November 2, 2026.
WatkinsX Dictionary, s.v. “premiumization,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/premiumization.
Source: premiumization on Wiktionary, CC BY-SA 4.0.