Meanings
- uncountableThe process of preparing a person to be amenable to persuasion.
In this way it [humor] can be used to set up alliances and oppositions, and can act as pre-persuasion even before the central topic of a communication is begun.
2003, Joan Mulholland, A Handbook of Persuasive Tactics: A Practical Language Guide1 more example
Pratkanis and Aronson identify four stratagems of influence: (1) prepersuasion: framing, setting the context; (2) source credibility: creating a favorable brand image […]
2015, Jeff Koob, Ad Nauseam
Origin
Cite this entry
prepersuasion. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/prepersuasion
“prepersuasion.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/prepersuasion. Accessed November 4, 2026.
WatkinsX Dictionary, s.v. “prepersuasion,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/prepersuasion.
Source: prepersuasion on Wiktionary, CC BY-SA 4.0.