prepersuasion

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noun

The process of preparing a person to be amenable to persuasion.

Scrabble 17

Meanings

nounprepersuasion (uncountable)
  1. uncountableThe process of preparing a person to be amenable to persuasion.

    In this way it [humor] can be used to set up alliances and oppositions, and can act as pre-persuasion even before the central topic of a communication is begun.

    2003, Joan Mulholland, A Handbook of Persuasive Tactics: A Practical Language Guide
    1 more example

    Pratkanis and Aronson identify four stratagems of influence: (1) prepersuasion: framing, setting the context; (2) source credibility: creating a favorable brand image […]

    2015, Jeff Koob, Ad Nauseam

Origin

Cite this entry
APA

prepersuasion. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/prepersuasion

MLA

“prepersuasion.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/prepersuasion. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “prepersuasion,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/prepersuasion.

Source: prepersuasion on Wiktionary, CC BY-SA 4.0.