press kit

noun

A packaged set of promotional and news materials to inform the media about a person, band or product. The kit will often include a CD or demo along with reviews, photos, and background information. The kit is distributed to media sources, such as radio stations and newspapers.

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Meanings

nounpress kit (plural press kits)

plural press kits · alternative presskit

  1. A packaged set of promotional and news materials to inform the media about a person, band or product. The kit will often include a CD or demo along with reviews, photos, and background information. The kit is distributed to media sources, such as radio stations and newspapers.

Synonyms & antonyms

Also see
press pack

Translations

German Pressemappe
  • Pressemappepromotional and news materials
Polish materiały prasowe
  • materiały prasowepromotional and news materials
Cite this entry
APA

press kit. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/press%20kit

MLA

“press kit.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/press%20kit. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “press kit,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/press%20kit.

Source: press kit on Wiktionary, CC BY-SA 4.0.