Meanings
nounproduct placement (countable and uncountable, plural product placements)
plural product placements
- countableuncountablebusinessA form of advertising where a brand or product is incorporated into non-advertising media such as films.
I took my qualms to Reddit: had the show really become sponcon slop? I was not alone in this assessment. “The number of product placements this season is hilarious to the point that it’s basically a giant infomercial,” one user posted.
2025 October 29, Alaina Demopoulos, “What’s with the sponcon slop in Nobody Wants This? Netflix, nobody wants this”, in The Guardian, →ISSN
Synonyms & antonyms
Also see
Translations
Bulgarian продуктово позициониране
- продуктово позициониране (produktovo pozicionirane)a form of advertising
Catalan emplaçament de producte
- emplaçament de productea form of advertising
Chinese Mandarin 植入式廣告 /植入式广告, 置入性行銷 /置入性行销
- 植入式廣告 /植入式广告 (zhírùshì guǎnggào)a form of advertising
- 置入性行銷 /置入性行销 (zhìrùxìng xíngxiāo)a form of advertising
Dutch sluikreclame
- sluikreclamea form of advertising
Finnish tuotesijoittelu
- tuotesijoittelua form of advertising
French placement de produit
- placement de produita form of advertising
German Product-Placement, Produktplatzierung
- Product-Placementa form of advertising
- Produktplatzierunga form of advertising
- Schleichwerbunga form of advertising
Hungarian termékelhelyezés
- termékelhelyezésa form of advertising
Italian pubblicità indiretta
- pubblicità indirettaa form of advertising
Japanese プロダクトプレイスメント
- プロダクトプレイスメント (purodakutopureisumento)a form of advertising
Korean 제품 간접 광고
- 제품 간접 광고 (jepum ganjeop gwanggo)a form of advertising
Malay penampakan produk
- penampakan produka form of advertising
Norwegian produktplassering
- produktplasseringa form of advertising
Polish lokowanie produktu
- lokowanie produktua form of advertising
Portuguese publicidade indireta, marketing indireto
- publicidade indiretaa form of advertising
- marketing indiretoa form of advertising
Romanian plasare de produse
- plasare de produsea form of advertising
Russian про́дакт-пле́йсмент
- про́дакт-пле́йсмент (pródakt-plɛ́jsmɛnt)a form of advertising
Spanish emplazamiento de producto, publicidad por emplazamiento
- emplazamiento de productoa form of advertising
- publicidad por emplazamientoa form of advertising
Swedish produktplacering
- produktplaceringa form of advertising
Thai การวางผลิตภัณฑ์ประกอบฉาก
- การวางผลิตภัณฑ์ประกอบฉาก (gaan waang pà-lìt-dtà-pan bprà-gòp chàak)a form of advertising
Turkish ürün yerleştirmesi
- ürün yerleştirmesia form of advertising
Ukrainian про́дакт-пле́йсмент
- про́дакт-пле́йсмент (pródakt-pléjsment)a form of advertising
Cite this entry
APA
product placement. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/product%20placement
MLA
“product placement.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/product%20placement. Accessed November 4, 2026.
Chicago
WatkinsX Dictionary, s.v. “product placement,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/product%20placement.
Source: product placement on Wiktionary, CC BY-SA 4.0.