psychographics

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noun

The use of demographics to obtain marketing data from people's attitudes, lifestyles etc.

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Meanings

nounpsychographics (uncountable)
  1. uncountableThe use of demographics to obtain marketing data from people's attitudes, lifestyles etc.
Cite this entry
APA

psychographics. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/psychographics

MLA

“psychographics.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/psychographics. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “psychographics,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/psychographics.

Source: psychographics on Wiktionary, CC BY-SA 4.0.