psychological pricing

noun

The setting of prices for goods and services in a way thought to have a psychological impact on the consumer. For example, an "odd price" that is slightly under a round number, such as $19.98, may be perceived as lower than it really is.

Similar
charm pricing
Ask AI about this wordChatGPTClaudePerplexityGoogle AIGrok

Meanings

nounpsychological pricing (uncountable)
  1. uncountablebusinessThe setting of prices for goods and services in a way thought to have a psychological impact on the consumer. For example, an "odd price" that is slightly under a round number, such as $19.98, may be perceived as lower than it really is.

    Synonyms: charm pricing

Synonyms & antonyms

nounThe setting of prices for goods and services in a way thought to have a psychological impact on the consumer. For example, an "odd price" that is slightly under a round number, such as $19.98, may be perceived as lower than it really is.

Similar
charm pricing
Also see
charm pricing

Translations

Finnish psykologinen hinnoittelu
  • psykologinen hinnoittelupricing practice
Cite this entry
APA

psychological pricing. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/psychological%20pricing

MLA

“psychological pricing.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/psychological%20pricing. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “psychological pricing,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/psychological%20pricing.

Source: psychological pricing on Wiktionary, CC BY-SA 4.0.