quiet luxury

plural quiet luxuries

1. countableuncountableA form of inconspicuous or subdued luxury, often by lesser-known brands.

   “Quiet luxury” is a kabuki performance of moneyed ease and indifference.

   2023 October 7, Robert Armstrong, Lauren Indvik, “How to look rich”, in FT Weekend (Life & Arts section), London: The Financial Times Ltd., →ISSN, →OCLC, page 4

   2 more examples

   Perhaps I would mind this “quiet luxury” less if the clothes were fabulous. But, instead, they’re bloodless, grandly bland, dreary.

   2023 April 30, Eva Wiseman, “Why do we buy into ‘stealth wealth’ and the class who wear it?”, in The Guardian, →ISSN

   There was also an ostentatiously open-top boat ride down the Seine, where I think the ladies went to view the floating corpse of a trend once known as “quiet luxury”.

   2025 May 20, Marina Hyde, “Was this a hen do or a humanitarian mission to liberate Paris? Either way, give Lauren Sánchez an award”, in The Guardian, →ISSN