reframe

present singular third person reframes · participle present reframing · participle past reframed · past reframed · alternative re-frame

1. transitiveTo mount in a frame again.

   The woman in the shop was reframing a painting.

2. transitiveTo redescribe, from a different perspective; to portray or construe anew, from a different analytic viewpoint or via a different metaphor; (sometimes euphemistically, merely) to relabel.

   Near-synonym: reconstrue

   2 more examples

   We must reframe our marketing efforts to prove to our prospects how we can save them money and make their jobs easier.

   The military reframed tedium as duty.

   Synonyms: reconstrue

3. transitiveTo change the angle and perspective of (video footage captured beforehand), as by a 360-degree camera.

plural reframes · alternative re-frame

1. An instance of reframing.

   A counselor's reframe of the term “protecting” to “enabling” suggests a different function with respect to the individual's behavior.

   2014, Arthur J. Clark, Empathy in Counseling and Psychotherapy