reputation management

noun

The influencing, controlling, enhancing, or concealing of an individual's or group's reputation.

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Meanings

nounreputation management (uncountable)
  1. uncountablepublic relationsThe influencing, controlling, enhancing, or concealing of an individual's or group's reputation.

    In future, the rise of reputation management as a profession will impact the management of reputation. A LinkedIn search for ‘reputation management’ in June 2018 yielded nearly one million results[…]

    2018, Tony Langham, Reputation Management: The Future of Corporate Communications and Public Relations, Emerald Group Publishing, →ISBN, page 220
Cite this entry
APA

reputation management. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/reputation%20management

MLA

“reputation management.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/reputation%20management. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “reputation management,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/reputation%20management.

Source: reputation management on Wiktionary, CC BY-SA 4.0.