ride the boards

verb

To visit and inspect potential sites for billboard advertising.

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Meanings

verbride the boards (third-person singular simple present rides the boards, present participle riding the boards, simple past rode the boards, past participle ridden the boards)

present singular third person rides the boards · participle present riding the boards · past rode the boards · participle past ridden the boards

  1. advertisingTo visit and inspect potential sites for billboard advertising.

    In order to see the exact location of the boards being purchased, advertisers or their agencies will often ride the boards to visit some of the sites.

    1999, Bruce G. Vanden Bergh, Helen E. Katz, Advertising Principles: Choice, Challenge, Change, page 362
    1 more example

    A Day in the Life of an Advertising Media Planner […] 4:30 Go out riding the boards — checking out outdoor advertising locations — with the media buyer.

    2003, The WetFeet Insider Guide to Careers in Advertising and Public Relations, page 86
Cite this entry
APA

ride the boards. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/ride%20the%20boards

MLA

“ride the boards.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/ride%20the%20boards. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “ride the boards,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/ride%20the%20boards.

Source: ride the boards on Wiktionary, CC BY-SA 4.0.