sad beige

Ms. Kyne joins a wave of parents eschewing bright and stereotypically gendered colors for kid wares, and instead choosing earthy, neutral tones aligned with minimalism. It's a look TikTok satirist Hayley DeRoche has termed "sad beige," but some see it as a happy development: The ecru, blond and brown products fit right in with their stylishly muted décor in the rest of the house.

[2022 November 16, Chavie Lieber, “’Sad Beige’ Has Taken Over Baby Gear, Clothing, Decor”, in The Wall Street Journal, New York, N.Y.: Dow Jones & Company, →ISSN, →OCLC, archived from the original on 17 Nov 2022

I'm talking, of course, about the devotees of what has recently been described as "sad beige". These are parents who, following current fashions, dress their children like small peasants in mournful shades of oat and camel, buy simple toys in "earthy" tones and decorate their bedrooms with such deafening taste and restraint that it's clear the children are less likely to be playing with Lego here than whittling a bowl for mother to fill with her own milk.

[2022 December 4, Eva Wiseman, “The 'sad beige' trend for kids goes against all my wild instincts”, in Katharine Viner, editor, The Guardian, London: Guardian News & Media, →ISSN, →OCLC, archived from the original on 06 Feb 2023

"Go ahead and call me crazy or a sad beige mom for what I'm about to do," Nattie Jo Powell began in her 1 December video. In the clip, the lifestyle creator set out to redecorate her daughter's plastic tree to mimic the aesthetic of her home decor.

2023 December 5, Kaleigh Werner, quoting Nattie Jo Powell, “TikToker criticised for 'sad beige' Christmas tree makeover”, in The Independent, London: Independent News & Media, →ISSN, →OCLC, archived from the original on 24 Mar 2024