self-advertise

verb

To advertise or portray oneself as.

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Meanings

verbself-advertise (third-person singular simple present self-advertises, present participle self-advertising, simple past and past participle self-advertised)

present singular third person self-advertises · participle present self-advertising · participle past self-advertised · past self-advertised

  1. To advertise or portray oneself as.

    Many identify themselves primarily as libertarians or conservatives. Others self-advertise as white nationalists.

    2018 September 18, Rebecca Lewis, “Alternative Influence: Broadcasting the Reactionary Right on YouTube”, in Data & Society, archived from the original on 25 May 2022

Origin

From self- + advertise.

Full word history & related roots →
Cite this entry
APA

self-advertise. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/self-advertise

MLA

“self-advertise.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/self-advertise. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “self-advertise,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/self-advertise.

Source: self-advertise on Wiktionary, CC BY-SA 4.0.