self-branding

noun

The process of developing one's brand.

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Meanings

nounself-branding (uncountable)
  1. uncountableThe process of developing one's brand.

    They engage in self-branding techniques that present traditional, white, male-dominated values as desirable and aspirational.

    2018 September 18, Rebecca Lewis, “Alternative Influence: Broadcasting the Reactionary Right on YouTube”, in Data & Society, archived from the original on 25 May 2022

Origin

From self- + branding.

Full word history & related roots →
Cite this entry
APA

self-branding. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/self-branding

MLA

“self-branding.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/self-branding. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “self-branding,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/self-branding.

Source: self-branding on Wiktionary, CC BY-SA 4.0.