setmaker

plural setmakers

1. A manufacturer of television sets.

   Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell.

   1984, Industrial Marketing Digest, volume 9, page 132

   1 more example

   CHICAGO — In conjunction with the debut of the Admiral dual channel stereophonic theater combination TV-stereo hi fi sets, the local setmaker is offering a starter library of five Mercury Long Plays to the consumer.

   1958, Billboard, volume 70, number 40, page 16