skinfluencer

plural skinfluencers

1. informalA social media celebrity whose account focuses on skincare products.

   mr. yarbro’s ascent to skinfluencer fame began right when people started to quarantine. Real clothes and makeup went the way of indoor dining, and interest in skin care and in-home self-care soared.

   2020 September 8, Rachel Strugatz, “The Content Creator Who Can Make or Break Your Skin Care Brand”, in The New York Times

   3 more examples

   There's a growing breed of male skincare influencers – or ‘skinfluencers’ – who promote skincare regimens for men to have flawless visages. […] Regardless of why they come to skincare, retailers are taking notice, capitalising on the work from male skinfluencers and bringing in more of these male-focused skincare lines into stores.

   2019 August 17, Sarah Manavis, “Male ‘skinfluencers’ are making bank recommending you moisturisers”, in GQ

   I scrolled through the Reddit SkincareAddiction forum (what an apt name) for hours, and used my “emergency” credit card to buy products I couldn’t actually afford. I watched YouTube videos of dewy, glowing “skinfluencers” to learn the molecular differences between an essence and a toner.

   2020 September 4, André-Naquian Wheeler, “I Have Clear Skin, Now What? Confessions From the Other Side of Adult Acne”, in Vogue

   We've had skinfluencers (dermatologists) and gymfluencers (PTs) but now there is a new breed of social-media savvy experts to follow. Enter the scentfluencers, a group of fragrance enthusiasts who are demystifying the, frankly often very wafty, world of scent.

   2023 August 6, Verity Clark, “Would you wear a cauliflower-based perfume?”, in The Times, London: News UK, →ISSN, →OCLC, archived from the original on 06 Aug 2023