sleeper effects

A form of sleeper effect — A phenomenon where the impact of a persuasive message increases over time, even though the initial impact may have been minimal or negligible, often accompanied by a discounting cue.

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Meanings

noun
  1. pluralplural of sleeper effect
Cite this entry
APA

sleeper effects. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/sleeper%20effects

MLA

“sleeper effects.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/sleeper%20effects. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “sleeper effects,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/sleeper%20effects.

Source: sleeper effects on Wiktionary, CC BY-SA 4.0.