Meanings
- uncountableThe delivery of video programming targeted at specialized niche audiences.
Aimed at niche markets that take advantage of the long tail concept, slivercasting is the practice of showing TVstyle content on the web – and nowhere else.
2007, Alan Charlesworth, Key Concepts in e-Commerce, →ISBN2 more examples
That’s bad news for those who have high hopes for “narrowcasting,” material aimed at small audiences interested in specific programs and, therefore, prime audiences for specific products — fitness, business, cooking, you name it. As 50- and 100-channel systems come into being, narrowcasting could become slivercasting. A shrinking audience will limit advertiser interest.
1982 May 24, Thomas O'Donnell, Jay Gissen, “A vaster wasteland?”, in ForbesThe New York Times coined the term “slivercasting” to characterize the new sector of the media industry, and today there is slivercasting for vegans (VegTV), sailboat enthusiasts (Sail.tv), lovers of classic TV comedy (Yuks TV), the betrothed (The Knot TV), and even surgery buffs (OR Live).
2013, Ricky W. Griffin, Gregory Moorhead, Organizational Behavior: Managing People and Organizations, →ISBN, page 509
- gerundparticiplepresentpresent participle and gerund of slivercast
Origin
Cite this entry
slivercasting. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/slivercasting
“slivercasting.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/slivercasting. Accessed November 3, 2026.
WatkinsX Dictionary, s.v. “slivercasting,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/slivercasting.
Source: slivercasting on Wiktionary, CC BY-SA 4.0.