soft girl

plural soft girls

1. TikTok aestheticA girl who adopts a look or aesthetic involving a wholesome and feminine appearance in subdued pastel colours, as well as (often) watching anime and listening to K-pop.First known use 2019

   Soft girls often paint clouds on their cheeks and wear lots of blush and highlighter.

   2021, Damian Ryan, Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns, 5th edition, Kogan Page, →ISBN, page 228

   5 more examples

   Commemorate your relationship with siblings and cousins by buying them their team's newest jersey from your local Adidas or Nike if they're sports fans. Maybe a cute scarf or some pearl-studded hairpins if they're going for the new "soft girl" look.

   2019 December, Nada Abdelkader, “Confused About Holiday Presents? Here's Your Gift Guide”, in Identity, page 14

   You will find the soft girl online, pigtailed, clad in pastels, perhaps with a spray of faux freckles – or little clouds, or hearts – painted across her blush-pinkened cheeks and highlighted nose.

   2019 December 4, Adrienne Matei, “TikTok's soft girls: could a hyper-cute aesthetic be a symbol of empowerment?”, in The Guardian^(print/online)

   Unlike the VSCOs who tirelessly work towards ending global warming by saving one sea turtle at a time or the Dark Academics who remove themselves from the world by pretending to live in outdated times, being a soft girl requires nothing other than maintaining an ultra feminized appearance. Thus, by having one's identity be solely based upon superficial notions of beauty and more specifically ultra femininity, the Soft Girl aesthetic promotes exclusivity based on unrealistic standards of appearance.

   2021 April, Dunya Mostaghimi, “How to: AeSthEt!C”, in C Magazine, volume 9, edition 4, Palo Alto High School, page 17

   Junior Katie Wilson displays a typical soft girl aesthetic look with jewelry, a pleated skirt and frilled socks.

   2021 April 28, “Dressed to express: The reasoning behind student fashion choices”, in The Charger Account, volume S, number 5, San Jose, Calif.: Leland High School, page 11

   Soft girl makeup, as the name suggests is a pastel, sweet style that focuses on accentuating natural features with a signature element being blush and faux freckles.

   2022 November, Vaishnavi Maloth, “Popular Makeup Aesthetics to Follow”, in Tulip, volume 13, number 5, page 66

   Synonyms: softie