street team

plural street teams

1. businessA marketing team that operates in less structured settings to promote a product or brand.

   2008, Annie Zaleski, "Resolution No. '09", Riverfront Times, volume 33, number 1, January 1–7, 2009, page 37, Get a street team who can handle online promotion and flyering.

   2 more examples

   Companies can check the effectiveness of a street team by watching sales in the team's neighborhood. The team that doesn't get results won't get work.

   2000, William Shaw, Westside: Young Men and Hip Hop in L.A., page 35

   Urban brands are hiring what they call "street teams" to go into ethnic communities, where there is a vital market, and target the underprivileged.

   2005, Donny Deutsch with Peter Knobler, Often Wrong, Never in Doubt: Unleash the Business Rebel Within, page 157

   Synonyms: huckster