strike rate

plural strike rates

1. ball gamesThe number of runs of a batter divided by the number of balls faced.
2. ball gamesThe number of runs scored by a batsman per 100 balls faced; the number of balls bowled by a bowler divided by the number of wickets taken.
3. salesSales success as a ratio of the number of customers to the number of potential leads who were approached.

   Cold calls are hard work, the strike rate, calling on people out of the blue (even when based on some research), is low.

   2003, Patrick Forsyth, Marketing Stripped Bare: An Insider's Guide to the Secret Rules, page 77