superbrand

plural superbrands

1. An extremely popular brand.

   But Nascar has become a global superbrand, still undeniably American yet ubiquitous enough for the world’s best — not just auto manufacturers, but racers like Juan Montoya, the Colombian who has dominated Formula 1 — to want to test its drivers and its superspeedways.

   2007 February 17, Michael Yaki, “The Jingoism 500”, in New York Times

   Synonyms: megabrand