superpremium

alternative super-premium

1. not comparableOf greatly superior quality, beyond premium.

   Clearly, the iPhone will have a major impact on the superpremium segment; Motorola’s Q, for example, will be outclassed.

   2007, Harvard Business Review, Boston Graduate School of Business Administration, Harvard University, page 115

   2 more examples

   Ben & Jerry's is getting fat on America's growing appetite for so-called superpremium ice cream, brands made with natural ingredients and plenty of butterfat. Häagen-Dazs, the ice cream that has the pseudo-Scandinavian name but is made in America by Pillsbury, pioneered the superpremium field and spawned such imitators as Prusen Gladje from Dart & Kraft and Alpen Zauber, which is produced by a small Brooklyn company. Americans last year gobbled an estimated 66 million gal. of superpremium ice cream, up about 12% from 1983.

   1985, United States Congress, Congressional Record, The Congress, page 33391

   Together with other superpremium drinks, such as vintage port, Armagnac, Cognac, and bourbon, single-malt Scotch is being rediscovered by the same affluent white-collar professionals who rejected it a decade ago.

   1991-1992, The Connoisseur: An Illustrated Magazine for Collectors, Sampson Low, Marston & Company, page 37

plural superpremiums · alternative super-premium

1. A product or brand of greatly superior quality, beyond premium.