superstitial

plural superstitials

1. alternativeAlternative form of Superstitial.

plural Superstitials

1. attributivecapitalizedoftensometimesadvertisingA proprietary standard in online advertising created by Unicast, featuring animation and interactivity; advertising produced under this standard.

   Over 10% of viewers have visited the truth site through one of these Superstitial ads.

   2003 June, K. M. Ribisl, “The Potential of the Internet as a Medium to Encourage and Discourage Youth Tobacco Use”, in Tobacco Control, volume 12, page i55

   2 more examples

   [T]he value of superstitials, say, or any type of out-of-banner rich media ad, is just as potent as it was two years ago.

   2005 September 19, Gavin O'Malley, “Pace Thyself”, in MediaPost, retrieved 12 Aug 2011

   A revolutionary new idea can eventually become a mainstay in our media options. For example, I executed the first Unicast superstitial back in 1998 to promote the Universal Pictures movie “The Mummy.”

   2006 April 24, Pam Stein, “Innovative Media Plans”, in iMEDIA Connection, retrieved 12 Aug 2011