technomarketing

T1E1C3H4N1O1M3A1R1K5E1T1I1N1G2

noun

Marketing that relies on digital channels such as websites, social media, interactive television, targeted advertisements based on search histories, etc.

Scrabble 27
Ask AI about this wordChatGPTClaudePerplexityGoogle AIGrok

Meanings

nountechnomarketing (uncountable)
  1. uncountableMarketing that relies on digital channels such as websites, social media, interactive television, targeted advertisements based on search histories, etc.

    These technomarketing companies are strategically located and seasoned enough to handle major software development assignments.

    2001, The Textile Magazine - Volume 42, Issues 7-12, page 64
    2 more examples

    Another good source for help with your technomarketing requirements will come from the vast array of trade shows and exhibits. You will find an ample supply of hardware and software consultants at each of these events.

    1996, Philip R. Nulman, Start Up Marketing, page 241

    The more the player knows that as they plug in and log on they are being played on by a vast technomarketing apparatus, the more disenchanting the virtual experience risks becoming.

    2003, Stephen Kline, Nick Dyer-Witheford, Greig De Peuter, Digital Play, page 285
  2. uncountableMarketing that represents products as technologically advanced.

    Some corporate technomarketing strategies attempt to capitalize on consumer technical unawareness of degradability.

    1991, Edible Coating Barriers for Moisture Protection of Raisins
    2 more examples

    While I'd like to see Honda incorporate some of the RC51's serious hardware (brakes, suspension, cam gear drive) into the VFR instead of the GollyGeeWiz technomarketing nonsense it currently uses, I firmly believe in the VFR concept—that concept to be the world's best streetbike.

    2002 January, Michael Cook, “Hotshots”, in Cycle World Magazine, volume 41, page 22

    Throughout the mid-1990s, an advertisement by Atari for its Jaguar system encapsulated the technomarketing mindset through a simple equation: more bits = more power = better games. It was a simple matter of counting, as the tagline went: What makes Jaguar games so awesome? The raw power.

    2017, Dominic Arsenault, Super Power, Spoony Bards, and Silverware, page 75

Origin

From techno- + marketing.

Full word history & related roots →
Cite this entry
APA

technomarketing. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/technomarketing

MLA

“technomarketing.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/technomarketing. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “technomarketing,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/technomarketing.

Source: technomarketing on Wiktionary, CC BY-SA 4.0.