time to market

noun

The length of time between the conception of a product and its availability for sale.

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Meanings

nountime to market (countable and uncountable, plural times to market)

plural times to market · alternative time-to-market

  1. countableuncountablebusinessThe length of time between the conception of a product and its availability for sale.

    Synonyms: TTM

Synonyms & antonyms

nounThe length of time between the conception of a product and its availability for sale.

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Cite this entry
APA

time to market. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/time%20to%20market

MLA

“time to market.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/time%20to%20market. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “time to market,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/time%20to%20market.

Source: time to market on Wiktionary, CC BY-SA 4.0.