trade dress

noun

Those characteristics of the visual appearance of a product or its packaging that may be registered and protected from use by competitors: trademarks, wordmarks, liveries, and so on.

“Near-synonym: labeling”

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brandinglabeling
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Meanings

nountrade dress (usually uncountable, plural trade dresses)

plural trade dresses

  1. uncountableusuallylawThose characteristics of the visual appearance of a product or its packaging that may be registered and protected from use by competitors: trademarks, wordmarks, liveries, and so on.

    Near-synonym: labeling

    Synonyms: branding, labeling

Synonyms & antonyms

nounThose characteristics of the visual appearance of a product or its packaging that may be registered and protected from use by competitors: trademarks, wordmarks, liveries, and so on.

Similar
brandinglabeling
Also see
labeling

Translations

Chinese Mandarin 商業外觀 /商业外观
  • 商業外觀 /商业外观 (shāngyè wàiguān)characteristics of a product
Finnish mallisuoja
  • mallisuojacharacteristics of a product
Cite this entry
APA

trade dress. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/trade%20dress

MLA

“trade dress.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/trade%20dress. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “trade dress,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/trade%20dress.

Source: trade dress on Wiktionary, CC BY-SA 4.0.