trialability

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noun

The quality or degree of being trialable.

Scrabble 17

Meanings

nountrialability (uncountable)
  1. uncountableThe quality or degree of being trialable.

    The extent to which an innovation can be used on a limited basis prior to making a full-blown commitment is referred to as trialability. In general, new brands that lend themselves to trialability are adopted at a more rapid rate.

    2008, Terence A. Shimp, Advertising Promotion and Other Aspects of Integrated Marketing Communications

Origin

Cite this entry
APA

trialability. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/trialability

MLA

“trialability.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/trialability. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “trialability,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/trialability.

Source: trialability on Wiktionary, CC BY-SA 4.0.