Meanings
- uncountableThe quality or degree of being trialable.
The extent to which an innovation can be used on a limited basis prior to making a full-blown commitment is referred to as trialability. In general, new brands that lend themselves to trialability are adopted at a more rapid rate.
2008, Terence A. Shimp, Advertising Promotion and Other Aspects of Integrated Marketing Communications
Origin
Cite this entry
trialability. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/trialability
“trialability.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/trialability. Accessed November 2, 2026.
WatkinsX Dictionary, s.v. “trialability,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/trialability.
Source: trialability on Wiktionary, CC BY-SA 4.0.