two-price advertising

noun

A sales and marketing practice whereby the seller shows two prices, a normal price and a lower special discounted price, in order to attract customers by the apparent saving, but where the "normal" price is in fact a fiction, the goods having never actually been sold and/or offered at that price.

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Meanings

nountwo-price advertising (uncountable)
  1. uncountableA sales and marketing practice whereby the seller shows two prices, a normal price and a lower special discounted price, in order to attract customers by the apparent saving, but where the "normal" price is in fact a fiction, the goods having never actually been sold and/or offered at that price.

    Comparison, or two-price, advertising is used when advertisers compare their current prices to previous or future prices.

    2011, William Chitty, Integrated Marketing Communications, page 181
Cite this entry
APA

two-price advertising. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/two-price%20advertising

MLA

“two-price advertising.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/two-price%20advertising. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “two-price advertising,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/two-price%20advertising.

Source: two-price advertising on Wiktionary, CC BY-SA 4.0.