Meanings
- uncountableFast fashion with an online-only retail and marketing model and very short product cycles directly driven by consumer demand.
Ian Brossat, a Communist party senator in Paris, said: “Shein coming to BHV is a real provocation, particularly since the national assembly and senate recently approved a law to restrict ultra-fast fashion.”
2025 November 3, Angelique Chrisafis, “Outrage in Paris as Shein prepares to open its first permanent store”, in The Guardian, →ISSN2 more examples
But the rise of ultra-fast fashion marks a major shift in the retail world. Two decades ago, the first fast-fashion companies redrew the lines of a staid industry. Now their faster, cheaper successors are upending it.
2021 February 6, Rachel Monroe, “Ultra-fast Fashion Is Eating the World”, in The AtlanticFurthermore, a more nefarious form of fast fashion has emerged from a new breed of online-only ultra-fast fashion retailers who make heavy use of sophisticated digital marketing tactics to promote an ever-changing array of trendy items at pocket-money prices.
2021, Nikolay Anguelov, The Sustainable Fashion Quest: Innovations in Business and Policy, CRC Press, →ISBN
Origin
Cite this entry
ultra-fast fashion. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/ultra-fast%20fashion
“ultra-fast fashion.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/ultra-fast%20fashion. Accessed November 5, 2026.
WatkinsX Dictionary, s.v. “ultra-fast fashion,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/ultra-fast%20fashion.
Source: ultra-fast fashion on Wiktionary, CC BY-SA 4.0.