underprice

present singular third person underprices · participle present underpricing · participle past underpriced · past underpriced

1. To set a price at less than the value or cost of an item.

   Still, the spokesman, Cory Shields, said NBC Universal was determined to change what it saw as Apple’s underpricing of video.

   2007 September 1, Brooks Barnes, “No New NBC Shows to Be Sold by Apple”, in New York Times

2. To sell at a lower price than another (especially than a competitor).

   Near-synonym: undercut

   Synonyms: undercut