underpromise and overdeliver

proverb

Improve business interactions and relationships with customers by setting modest expectations and then exceeding those expectations by delivering more than what was initially promised or expected.

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Meanings

proverb

alternative underpromise, overdeliver

  1. businessImprove business interactions and relationships with customers by setting modest expectations and then exceeding those expectations by delivering more than what was initially promised or expected.

    Think about the old customer service maxim, underpromise and overdeliver.

    2010, Marty Brounstein, Arthur H. Bell, Dayle M. Smith, Business Communication, page 225
Cite this entry
APA

underpromise and overdeliver. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/underpromise%20and%20overdeliver

MLA

“underpromise and overdeliver.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/underpromise%20and%20overdeliver. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “underpromise and overdeliver,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/underpromise%20and%20overdeliver.

Source: underpromise and overdeliver on Wiktionary, CC BY-SA 4.0.