unsell

present singular third person unsells · participle present unselling · participle past unsold · past unsold

1. transitiveTo cause to appear less attractive to consumers or adherents.

   Politicians will try to unsell the public on its conviction of rearmament.

   2 more examples

   At the same time, every effort to unsell something may also be viewed as an effort to sell something else. Those who attempt to unsell cigarette smoking are attempting to sell health...

   1983, Thomas C. Kinnear, Kenneth L. Bernhardt, Dynamics of marketing principles: a reader

   After the meeting Bob grabbed me by the ear and told me, "Once you make the sale, shut up and don't unsell it."

   2007 December 9, Robert A. Lopes, As Told To Amy Zipkin, “A Sporting Chance”, in New York Times