utilon

plural utilons

1. economicsA hypothetical unit measuring satisfaction.

   However, you have to realize that you should measure the costs and payoffs in utilons, not in dollars. $1 is almost infinitesimally small (in utilons), while $1M payoff is huge - it is perfectly rational to buy the ticket.

   2011 November 13, Radovan Garabík, “In support of Keith”, in rec.arts.sf.fandom (Usenet), message-ID <j9o6m2$4kf$1@speranza.aioe.org>

   1 more example

   A trader or trading firm having zero wealth, I've already said, should be considered infinitely bad. So therefore assign -∞ utilons to zero wealth. Conversely, infinite wealth should probably have infinity utilons, though large numbers might behave oddly.

   2019 June 18, Agustin Lebron, The Laws of Trading: A Trader's Guide to Better Decision-Making for Everyone, Hoboken, New Jersey: John Wiley & Sons, →ISBN, page 63

   Synonyms: util